How We Work
We use a step-by-step process to produce the most results focused content and have perfected the process.
Identifying Your Unique Insight
In the chaotic marketplace of B2B tech content, inadequate reach isn’t the primary problem but noise is. Your messaging is only effective if it has two important ingredients: a unique value proposition and useful original insights.
We dispel the noise and position you at a strategic vantage point. We help discover and articulate the unique insight that makes your product or service important, and vital for purchase. Our skilled team can convert your product features, benefits and value proposition into a clear, high-value business solution to drive growth.
Deep Dive Intelligence Gathering
Great content begins with exceptional data. To get started with an effective content strategy, we kick off with a thorough an insight-gathering phase.
We use detailed questionnaires and our content validation document for all projects in addition to holding interviews with key stakeholders.
Sharp Content Validation
Every project begins with our comprehensive Content Validation Document. This is not merely a questionnaire; it’s the blueprint for your messaging.
We capture critical information: key challenges, pain points, benefits and differentiated value and make them stand out against competition.
The Input Call and Collaboration
If time is your biggest challenge, we suggest a direct approach:
- The recorded discussion: We can conduct a focused Zoom or Google Meet session, which we will record and use as primary source material.
- Existing assets: Alternatively, sending pre-recorded webinar or video calls helps us understand the exact messaging and context.
Secondary researched content is someone’s else’s insight. It’s regurgitating existing information not highlighting unique perspectives that the world should know about your product, brand or solution.
That’s why we insist on the project kick off call for each piece of content that we produce for you. Existing recordings work as well such as webinars if the insight is unique.
Our Commitment to Clarity: When clarification is needed, we rely on your quick input, whether it’s a brief email response or even a quick WhatsApp voice recording to ensure accuracy.
We also consider regional, cultural and linguistic sensitivities so that the message is received well by various audiences.
Building Powerful Narratives
Clarity and Differentiation
The more we have access to data, the sharper the insights and messaging. Supplementary material is also useful to further empower the messaging and adds value, including:
- Sales decks and sales pitches
- Proprietary research reports
- Technical white papers
- Official press release
These data assets bring out the critical messaging that creates impact.
Our core competency is translating complexity into absolute clarity.
Key content sections:
- Developing a powerful value proposition
- Clearly differentiating your product or solution from the competition.
- Distinguishing features, benefits, and overall value
- Proprietary research reports
The Human Edge: Why We Don't Rely on Generative AI
We know that Generative AI tends to oversimplify complex technology marketing and thought leadership content, making it devoid of human nuance.
Therefore, we do not use Generative AI for content creation but use it to bolster our research. We prioritize nuanced content that only the human presence offers.
Ready to sharpen your technological quotient with messaging that truly matters?