Who We Are
How We Got Started
The idea to build an exclusive technology content marketing, thought leadership, B2B branding, and go-to-market strategy studio for B2B technology companies that market to global audiences was born in 2014.
That’s when the founders, who sharpened their technology messaging, branding, and value proposition development chops in US tech giant IBM’s Global Digital Services unit, germinated the concept.
Messaging Masters, a creatives collaborative studio, provides bespoke content marketing and content strategy services to B2B enterprises in India, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan, Australia and New Zealand.
The Team
Sam Abraham
Chief Content Officer
- Sam has been a B2B technology content marketing expert for close to two decades now.
- He spent a major part of his career with IBM’s global content and design studio Global Digital Services serving worldwide markets.
- He has experience in producing sharp, refined, calibrated and persuasive tech marketing messaging for global audiences.
- He has worked with multinational tech companies from the US, UK, Australia and New Zealand, the Middle East, and Northeast and Southeast Asia.
Dee Channaiah
Chief Client Services Officer
- Also from IBM’s Global Digital Services, Dee unlearned and learned technology marketing writing under some of the top marketing writers in the US at IBM.
- She has a decade and a half’s experience in B2B and B2C marketing content production including a 3-year stint in New Zealand.
- Writing for global audiences is her forte and she delivers excellent client services.
- Dee holds a BCom from the University of Wales and a Master of Digital Business degree from Waikato University, Hamilton, New Zealand.